Momentus
Here is a great project coming out of the US:
Momentus: The visualisation of the most defining moments in US history.
We’ll let the project speak for itself - but what an interested idea executed in a great way.
Well done, Momentus.
2The Fox and King
Continuing our morning of creative appreciation - check out The Fox and King.
These guys are potentially the hardest working designers in Melbourne. Not only did they do the branding for this very agency, and also for our projects, but they also did the award winning music video for the Drapht track ‘Rapunzel’ and also a video for Papa vs Pretty, but they have done countless album covers and merchandise for bands such as Paramore and Emarosa.
By far one of the most professional outfits we have had the pleasure of working with, but genuinely some lovely people who enjoy what they do.
Be sure to check them out.
Sponge
Sometimes working in this industry requires you to be a sponge. To absorb any and all information perpetuated by people, entities, clients and your audience. This information is processed. This information can become your most valuable resource. The more you know, the more you have to offer.
In saying this, we here at The Velden Agency are often inspired by our peers. Chris Hillary describes himself as a media neutral advertising creative, but we think he has got the right kind of attitude when it comes to communicating in the public forum and some of his own work is inspiring in itself and of course, worthy of absorbing and learning from.
Check him out at his fresh new blog www.chrishillary.tumblr.com and if you get a chance check out the brilliant graveyard of ideas that never made it - which should be somewhere on his own Tumblr.
Paul Ruske (feat. Soweto Gospel Choir) - Washed In The River.
So this will hands-down be the most beautiful track you’re going to hear all day.
Those of you lucky enough to record an ad or two at Melbourne sound studio Final Sound will recognise that handsome fella above as Paul Ruske. He’s been busy in his down-time crafting his debut album which press releases everywhere will be describing as “echoing Neil Young, The Boss and Paul Simon”. However, don’t go expecting these singer-songwriter styles on the debut single, Washed In The River.
After conceiving a rough layout for the track, Ruske decided to approach The Soweto Gospel Choir. You know, just on the off chance the Grammy winners might like to lay down some vocals. Turns out they did. And a month ago, while the 30 member group were passing through Australia, half of them stopped by the studio to help create this soulful, gospel-inspired gem.
In case you were wondering, this is a huge deal. The SGC have only ever collaborated with Grammy Winners. For actual. In fact, Paul was telling me that the last artist they leant their vocals to was Bono. Yuh. That Bono.
Anyways, wrap your ears around the single, send it to everyone you’ve ever met, then head on over to the Ruske Music fan page and give our man a digital pat on the back.
(via mcsaatchi)
Moleskine
One brand that rarely falters is Moleskine. Ken Carbone of Carbone Smolan Agency explored why in a really well thought out article on fastcodesign.com.
This American Life
Pro Publica: Journalism in the public interest have posted a video exploring Long Form Storytelling and featured the one and only Ira Glass. Officially titled ‘Long-Form Storytelling in a Short-Attention-Span World’ the video is a great insight not only into journalism, but into… anything. All of the things these panelists talk about could easily translate into advertising or public relations. Check it out right here.
As the producer of The Velden’s Agency’s favorite radio program, This American Life, Ira Glass and his stories have often been the source of inspiration, frustration, joy and disillusionment. When we come across a client and their brand - part of our job is to understand their story. As strategists, we break it down, we find the story in that brand that gives it credibility with consumers. This American Life has taught us to look further. Reading a bio or a Wikipage is not enough.
Look beyond what’s immediately obvious and understand the culture of something. Then maybe you can provide that insight to the client that is going to allow them to connect with their customers.
Ironically, Mr Glass recently caused quite a stir with one of the world’s biggest brands - Coca Cola - by producing an episode of This American Life titled ‘Original Recipe’, on itself highly secretive original recipe. Read about it here. Apparently, only two people in the entire world know the recipe or have access to the recipe at any one time. They won’t even patent the recipe because it would then enter the public forum. They must be doing something right. There are at least, like, three stores I know that have it.
A better place.
The Velden Agency is new, and we’re encourageable. We want the world to be a better place. We’re not going to reinvent the wheel and we’re not going to solve all the world’s issues - but we are going to do what we do well, our best always. And hopefully that makes the world a better place. If you’re wondering what we do please take a gander at www.theveldenagency.com.
This blog exists to celebrate all the things we think make this world a better place.
Perhaps this post has been a little to positive. Hmmm. To moderate?
Marshmellows are a stupid and weird food. People who eat them, frequently, are suspicious.
